Technic Cosmetics

Creative direction, Digital Strategy, Shopify website development, CRM and email marketing, Paid social creative, Brand and product launch asset systems, Retail activation support, Event-led campaign content, Amazon brand store etc.

Technic had built a social following, but that audience was not converting into buyers. The website was outdated and underperforming on basic requirements.

As lead creative, I was responsible for helping turn awareness into revenue by implementing a full digital funnel, supported by key marketing moments across web, email, social, paid media, retail, events, loyalty, and campaign activity.

I led the creative and digital rollout across Shopify, CRM, Meta paid, TikTok, Amazon, campaign assets, product launches, promotional mechanics, and loyalty-led content. This included building a stronger ecommerce journey, improving product storytelling, developing conversion-focused campaign systems, creating protected and loyalty-driven supporter content, and aligning major trading moments such as Black Friday, gifting, product launches, brand collaborations, and retail activations into one connected funnel.

The work helped shift Technic from follower growth to measurable customer action, supporting traffic, conversion, repeat purchase, and revenue. Key results included 368 products launched, an estimated 9,200+ core assets produced, strong campaign performance across paid and organic channels, loyalty-attributed revenue, major retail visibility, and event-led sales uplifts of up to 395%.