The Esports Awards

Brand Development, Digital Marketing, Web Design.

The Esports Awards needed help elevating its brand presence and maintaining its position as the premier awards platform in competitive gaming.

As lead creative, I was responsible for driving the brand’s evolution across identity, campaigns, digital platforms, audience engagement, commercial support, and live ceremony experiences.

I led brand development, campaign support, website and application development, UX/UI optimisation, audience engagement, and experiential ceremony support. This included refining the visual identity, creating annual creative and marketing strategies, designing event visuals, improving voting journeys, developing sales tools for brand partner sign-ups, and shaping partnership activation concepts that supported commercial growth.

The work helped cement the Esports Awards as a global benchmark for industry recognition. Digital and campaign activity delivered 1 million+ votes in under a week, a 144,285% increase in total votes, 1,160% growth in Twitter followers, and 27 million+ social engagements during the awards show.